A look back @TWiSTldn #3 – Minutebox

Josh Liu from Minutebox impressed with his pitch for his expert advice service, to the extent that Josh also qualified to pitch live to Jason and Tyler as one of the top 3 companies. It hasn’t all been a bed of roses for Josh, who cites on his blog a particular influence the latest incarnation of the Minutebox concept. It was back in 2008, when Techcrunch Europe‘s Mike Butcher posted this article, a fairly harsh critique of the initial idea and execution.

Many entrepreneurs, especially those who are so deluded into believing coverage on Techcrunch, however significant, is the be-all and end-all of a startups existence may have thrown in the towel there and then. But Josh was resolute and like any entrepreneur worthy of the name, was able to step back, reflect and move forward decisively. Read his take on how it affected his vision and determination to build his business. As a result, Josh clearly has a much more refined and polished vision of the product and has spent some time getting the execution right.

We’ll follow up with Josh in the coming weeks to see how things are going since his attendance at TWiSTldn and his appearance live on This Week in Startups. For now, simply enjoy revisiting Josh’s introduction to Minutebox.com.

Video courtesy of Coulter Media